ALFONSO RIZZUTO | PRESIDENT & CEO
A visionary man who, upon his father’s dream, the Senator Pietro Rizzuto, has built what today represents Marival® Group, transforming and diversifying the company to generate different touristic products, becoming one of the most important tourism enterprises. Alfonso has made efforts in pursuing new horizons to integrate family vacations with a luxurious accommodation in unbeatable locations with one of the biggest tourism operators in Mexico and the Caribbean (more than 1 million passengers per year) and with the most exclusive services: all created to offer unique vacation experiences in the most important travel destinations.
Mr. Alfonso participates in different local and international chambers from the corporate, social and cultural sector.
SILVIA CEBALLOS | VICE PRESIDENT OF FINANCE
For more than 23 years, Silvia has been part of Marival Group performing several roles: working in the administrative, planning, finance and fiscal area, coordinating and supervising each project and the execution of the hotels’ operations and the DMC. Versatile, proactive, emphatic and with great communication skills; these make Silvia one of the peers to creatively run the administration, achieving effective negotiations.
SALVADOR RAMOS | VICE PRESIDENT OF SALES AND MARKETING
Professional, result oriented with great expertise in operation, sales, administration, marketing, public relations and Tourism Receptive Enterprise Management. Salvador holds more than 23 years of experience. He has been the acute and intelligent intermediate, acting between the tourists’ necessities and the company’s interests to make Marival Group a well-positioned brand in the national and international tourism market.
PIETRO RIZZUTO | VICE PRESIDENT OF TECHNOLOGY AND INNOVATION
Young leader, people oriented and interested in building commercial relations.
- Finance Expertise acquired at the Bank of Nova Scotia and Roynat Capital.
- Pietro studied Finance at the Suffolk University in Boston and the Concordia University in Canada.
- He also archived a Finance and Technology certificate at MT.
- His contributions to Marival Group include the Senator Pietro Rizzuto Foundation in 2014 along with his father.
- He actively participates through the foundation in events and activities for the neediest areas in Riviera Nayarit and Puerto Vallarta.
- Vice president of Future of Latin America Foundation.
- Member of BBVA Bancomer’s regional council since February 2018.
LUIS HERNÁNDEZ | GENERAL COUNSEL
Luis Enrique has been serving as Legal Director of Marival Group and Trafictours Group’s corporate lawyer since 2007. He has been involved in the planning and development of all the groups’ growth, projects, as well as acquisition and restructuring operations with a focus on imminent support to all the other areas involved in implementing the necessary actions, ensuring that the organization remains in compliance with the regulations throughout its constant evolution. He is a graduate of the Technological Institute of Superior Studies in the West (ITESO) with an honorable mention and has a postgraduate diploma in Business Law, Procedural Law and Administrative Law. He is also a member of the Mexican National Association of Business Lawyers.
JOSÉ ANTONIO AYALA | HR DIRECTOR
For more than 11 years, José Antonio has contributed to the consolidation and leadership of the Group, developing the knowledge, the organizational culture and the human capital skills. Upgrading the growth of the company through a strategically direction, and proving a high grade of responsibility in his performance.
José Antonio has a proven solid experience, demonstrating emotional intelligence and special skill to run and solve personal conflicts. In the same way, he has performed several changes as an important leader of companies, such as Asesoría Corporativa Integral del Bajío, at the Notary 32 and during 5 years in the Paradise Village Group development; performing as Administrative Director in all of them.
ANTONIO ORTÍZ BELL | CORPORATE MARKETING DIRECTOR
Recently incorporated to the Marival Group, Mr. Ortiz has an extensive background in marketing, business development, online reputation strategy and a proven track record working for leading companies with international footprints. An innovator with roots in growth, mobile friendly, digital media, content, brand strategy and digital marketing. With more than 10 years of experience in the hospitality industry handling sizable budgets delivering aggressive revenue growth & profitability targets